The buyer doesn't really care about your programs, your channels or the technologies you use, they are just trying to get enough information Mexico Phone Number List to make a purchase decision. We recently spoke with integrate cmo deb wolf about the perfect buyer's journey and the obstacles marketing teams face when trying to deliver the ideal customer experience. In the slightly edited conversation below, you'll find wolf's Mexico Phone Number List specific advice for making connections across channels, technologies, and siled teams, and why it's so important today. Q. As a seasoned b2b buyer and marketer, could you share your thoughts on the perfect buyer's journey? A. When we purchase technology or marketing services as a customer.
We want to understand the mission of the company we are doing business with, we want to understand their products and their features. We want to understand which customers are actually using their solutions and what value Mexico Phone Number List they are getting out of it. There's a natural progression of information that customers are looking for and it's not linear. Like any b2b purchase, we may have 16-20 potential people involved in the decision-making process and we all have different needs. My point of view as an approver of the purchase decision is different from that of the user of the system. They'll be looking for more feature details.
While I'll be looking for more value. And the sourcing needs, or our privacy officers or the security officers, are entirely different from Mexico Phone Number List what we need as users. So tailoring the experience to anyone looking for information about your Mexico Phone Number List business is what makes it perfect for that buyer. As marketers, we need to treat our buyers the way we would like to be treated. Where are we failing to make connections? Q. Can you describe some of the different silos we see in marketing today that prevent us from delivering the