With October well over halfway through, ideally you're already well into planning your 2020 holiday advertising strategy, but don't worry if you're not. Delays happen, pandemics strike, and there are always last-minute pressures needed to Photo Background Removing ensure success. What you need to worry about is whether YouTube is part of your paid media mix for Holiday 2020. youtube advertising guide holidays youtube increase 2020 Given the explosive growth in watch time on YouTube due to coronavirus lifestyle changes, you can be pretty confident that video ads will help you drive more purchases this holiday season. Even better, I'm going to share with you four strategies I've used in the past to make my YouTube video ad campaign spending worth it. They Photo Background Removing understand: Shopping Campaigns Extensions Sitelinks Call-to-action extensions Lead ads (yes, lead ads). For each strategy, I'll cover how and when to use it, as well as potential downsides to consider. So let's get straight to it so you can start testing and optimizing.
YouTube Video Ad Strategies to Drive More Holiday Sales I've preached so many times how great YouTube is for building brand awareness. While I'm in no way deviating from that statement, raising awareness probably isn't your main focus around Black Photo Background Removing Friday or Cyber Monday. When it comes to holiday advertising, you want people to buy. Whether you're an e-commerce business, a brick-and-mortar store, or a combination of the two, here are the best ways to encourage people to buy your products with your YouTube video ads this holiday season. 1. YouTube Shopping Campaigns Within YouTube advertising, there is a campaign subtype called "YouTube Shopping Campaigns". If you're running a TrueView In-Stream campaign with product and brand awareness as the campaign objective, you can display up to six additional products alongside your YouTube video ad while it's playing. Even if the viewer decides to skip the video ad, your Photo Background Removing products will still be visible in case the user wants to know more about each product. Even if someone ignores your YouTube Shopping ad, your products will still be visible on the right in case they decide to find out more.
Products are available because this campaign type requires you to link one of your product feeds from Google Merchant Center. youtube holiday advertising tips youtube shopping campaigns How to select products for YouTube Shopping campaigns There Photo Background Removing are three ways to select products for the YouTube Shopping campaign subtype. option one The first option is to use "All Products". This option may work for you if your total SKU count is smaller, or if your video creative is generic and doesn't really involve products (very common for so many holiday wellness ads). option two If you want something more specific, the second way to select products is to manually choose which ones you want to display. YouTube Holiday Advertising Tips for Shopping 2020 Campaign Product Selection While only six products can display alongside the video ad, advertisers can still Photo Background Removing select up to ten products. If you select more than six products, you cannot choose which ones will appear, but the reason for selecting ten is to cover yourself in case one of your products runs out of stock. Out of stock products will not appear in ads, but will reappear once your product feed is updated with new inventory.