The employees of her company love her. She brightens their day and she gets their respect so they can soon help with content marketing. At the end of the day, unwanted people become content marketing managers at AWFUL. 7. They understand what makes people tick Likewise, knowing how to motivate and inspire employees is critical when using them as content sources.

That's why the best CCOs know how to push the right buttons and give their employees the "push" they need to contribute to the company's marketing industry mailing list sales goals. 8. They are organized and goal-oriented Content marketing, especially when done in a business of any size, requires order . This starts with the main editorial calendar, followed by newsletters, training, interviews, and more. 9.

They love analytics, numbers and reports Since I've worked so closely with so many business owners and marketers on content marketing over the past few years, I've been seeing one simple trend - those who are digital-focused are quicker to build their brands Get better results . This is also why content marketing managers ultimately need to be proficient not only in